The Magpie Dashboard

The dashboard is designed to give you flexible, detailed insight into your marketing performance. This page walks you through how to filter, navigate, and customize your view depending on the question you're trying to answer.

Date Controls

1. Date Granularity

You can select how time is grouped across the dashboard:

• Day – great for identifying short-term trends or campaign spikes

• Week – useful for comparing periods and smoothing out day-to-day noise

• Month – best for long-term, strategic analysis

Use these options to zoom in or out depending on the level of insight you're looking for.

2. Date Range Filter

In addition to granularity, you can manually select any custom date range using the date picker at the top of the dashboard.

• The selected range applies to all views and metrics

• Use this to focus on specific flight dates, compare campaigns before/after a change, or analyze seasonality

• The dashboard will dynamically adjust graphs and KPIs to reflect only the data within your chosen range

💡 You can combine a custom date range with granularity (e.g. weekly view from April 1 to June 30)

Dimension Controls

You can filter data across three key dimensions, which determine the level of detail in your analysis.

Control which dimension is shown

Use the dimension selector to control which dimension is shown in the dashboard. Compare different channels, sub channel and campaigns. In the graph, the top 5 campaigns / sub channels / channels are shown.

Filters

1. Channel Filter

This is the highest level of categorization. This level is determined in implementation and can be changed.

• Example: Google Ads

• Use this to compare broad strategies across platforms

2. Sub-channel

These are platform-specific groupings within each channel:

• Example: Pmax

• Ideal for analyzing performance within a single channel and comparing different sub channels

3. Campaign

This is the most granular level, allowing you to look at individual marketing efforts:

• Examples: "Summer Launch 2024", "Retargeting Q2 Europe"

• Use this when reviewing budget efficiency, creatives, or testing outcomes

You can select any combination of these filters. For example:
→ Google Ads campaigns from May 2024
→ All Meta campaigns in Q2, broken down weekly
→ One specific campaign across more channels

How Filters Affect the Dashboard

Whenever you change a filter or selector:

• The dashboard automatically updates to reflect your chosen view.

• All charts and metrics respond dynamically.

• Some metrics (Like POAS/ROAS) may change depending on the data volume at different levels (e.g., sub-channel vs campaign).

⚠️ Be aware: when filtering to a very narrow segment (e.g. one campaign on one day), the results might be based on low data volume and should be interpreted with caution.

Metric Selectors

When available, use metric selector to select each metric. More information on each metric and the exact calculation can be found in:

METRICS

Tips for Better Analysis

• Start broad (e.g., monthly + all channels) and drill down as needed.

• Use sub-channel breakdowns to understand platform-level performance within a channel.

• Compare campaigns using dimension campaign