Channel Deepdive

Purpose of this page

The Channel Deepdive is built to help you compare marketing performance across channels, sub-channels, or campaigns — giving you a clear understanding of what’s working and where to improve.

Whether you're exploring budget allocation, optimization opportunities, or campaign-level effectiveness, this page brings performance into focus.

What you can analyze

You control the depth of comparison:

• Channel – Compare top-level marketing channels

• Sub-channel – Dive into specific platforms (e.g. Facebook vs Instagram)

• Campaign – Analyze performance at the most detailed level

Use this page to evaluate differences in efficiency, cost, and outcomes between marketing efforts.

Available filters

To tailor the view, use the following filters:

• Channel

• Sub-channel

• Campaign

• Country (if applicable)

• Outlet channel (if applicable)

• Date range (fully customizable)

• Granularity – View data by day, week, or month

All filters apply across the page, ensuring consistency in charts, highlights, and tables.

How it works

Select your focus metrics

You can choose two metrics that will be used in the first comparison graphs:

• The 4 larges campaigns, sub-channels or channels will be shown (dependent on which dimension level is chosen)

• For a list of metrics see: Metrics

Choose your dimension level

Select how the data should be grouped:

• Channel

• Sub-channel

• Campaign

This defines what is being compared in the graphs and tables.

Top 4 Comparison View

Once you've selected your metrics and dimension, the dashboard shows the top 4 items in a visual layout. This allows you to easily compare performance on your chosen metrics.

• Orders

• Cost

• Margin per Order

• POAS (Profit on Ad Spend)

These KPIs help you monitor the balance between volume, efficiency, and profitability and can provide essential contextual information on profitability of your campaigns.

Campaign Table Overview

At the bottom of the page, you’ll find a detailed table showing the key campaigns that fall under your selected filters. The table includes:

• core metrics (cost, attributed conversions, marketing profit, POAS)

• Ability to scan and compare campaigns side by side

• A direct way to spot outliers or opportunities

• Gives context on importance of each campaign.

When to use this page

This view is ideal when you want to:

• Drill into a specific channel or platform

• Compare campaigns based on real impact

• Explore budget shifts across segments

• Evaluate growth potential or channel efficiency within a certain channel