We are Magpie
We are Magpie
On a mission to provide the most accurate marketing effectiveness results.
On a mission to provide the most accurate marketing effectiveness results.



What we stand for
What we stand for
What we stand for

Partners
Our partnership goes beyond delivering a one-time solution. By continuously refining and adapting our models, we help you consistently improve your marketing outcomes. We see attribution as a process, not a tool or one-off analysis.

Partners
Our partnership goes beyond delivering a one-time solution. By continuously refining and adapting our models, we help you consistently improve your marketing outcomes.
The uncomfortable truth
We don’t just know data, we know marketing, especially in the retail space. Extensive in-house experience on the business side allows us to create solutions that deliver practical, real-world results. We are here to provide the (uncomfortable) truth about your marketing efforts. Dutch directness for ROI growth.

The uncomfortable truth
We don’t just know data, we know marketing, especially in the retail space. Extensive in-house experience on the business side allows us to create solutions that deliver practical, real-world results. We are here to provide the (uncomfortable) truth about your marketing efforts. Dutch directness for ROI growth.

The uncomfortable truth
We don’t just know data, we know marketing, especially in the retail space. Extensive in-house experience on the business side allows us to create solutions that deliver practical, real-world results. We are here to provide the (uncomfortable) truth about your marketing efforts. Dutch directness for ROI growth.


Custom Modeling for Every Business
We tailor our models to fit your specific business. Each marketing strategy deserves a solution that is as close to the truth as possible. Long customer journeys? Short buying cycles? Extensive retargeting? We model every business dynamic.
Read more on our methods

Custom Modeling for Every Business
We tailor our models to fit your specific business. Each marketing strategy deserves a solution that is as close to the truth as possible.
Read more on our methods

Custom Modeling for Every Business
We tailor our models to fit your specific business. Each marketing strategy deserves a solution that is as close to the truth as possible.
Read more on our methods
Be curious
At Magpie, the edge between data science and marketing is the foundation of everything we do. Our data-first mindset leads to smarter decisions and better results. This all starts with curiousity. What would happen if we would do ….? We won't know if we don't try.

Be curious
At Magpie, the edge between data science and marketing is the foundation of everything we do. Our data-first mindset leads to smarter decisions and better results.

Be curious
At Magpie, the edge between data science and marketing is the foundation of everything we do. Our data-first mindset leads to smarter decisions and better results.

Partners over one time solutions
Our partnership goes beyond delivering a one-time solution. By continuously refining and adapting our models, we help you consistently improve your marketing outcomes.
High quality attribution is a continuous proces.
Not a one-time job
Founded by



Thijs Keusters
Prevously building marketing analytics and attribution teams at Coolblue and My Jewellery.
Prevously building marketing analytics and attribution teams at Coolblue and My Jewellery.



Steef Steggerda
Steef Steggerda
Previously developing in-house unified marketing models and incrementality experiments at Coolblue.
Previously developing in-house unified marketing models and incrementality experiments at Coolblue.
Share the expertise
Share the expertise
We provide free guest lectures and inspiration sessions for universities, reach out if you're interested.
We provide free guest lectures and inspiration sessions for universities, reach out if you're interested.

