About us

About us

About us

We are marketing attribution enthusiasts, with many years of experience in marketing effectiveness measurement.

Formerly working at Coolblue and My Jewellery, we have hands-on experience on incrementality experiments and implementing statistical models, like Marketing Mix modeling and Multi Touch Attribution. We are on a mission to leave our footmark on each marketing strategy.

Located in the centre of Rotterdam, we build the best marketing attribution solutions possible. Magpie Technology is located at the schiekade 189B.

We are marketing attribution enthusiasts, with many years of experience in marketing effectiveness measurement.

Formerly working at Coolblue and My Jewellery, we have hands-on experience on incrementality experiments and implementing statistical models, like Marketing Mix modeling and Multi Touch Attribution. We are on a mission to leave our footmark on each marketing strategy.

Located in the centre of Rotterdam, we build the best marketing attribution solutions possible. Magpie Technology is located at the schiekade 189B.

We are marketing attribution enthusiasts, with many years of experience in marketing effectiveness measurement.

Formerly working at Coolblue and My Jewellery, we have hands-on experience on incrementality experiments and implementing statistical models, like Marketing Mix modeling and Multi Touch Attribution. We are on a mission to leave our footmark on each marketing strategy.

Located in the centre of Rotterdam, we build the best marketing attribution solutions possible. Magpie Technology is located at the schiekade 189B.

High quality attribution is a continuous proces.
Not a one-time job

Partners over one time solutions

Our partnership goes beyond delivering a one-time solution. By continuously refining and adapting our models, we help you consistently improve your marketing outcomes.


High quality attribution is a continuous proces.
Not a one-time job

Partners over one time solutions

Our partnership goes beyond delivering a one-time solution. By continuously refining and adapting our models, we help you consistently improve your marketing outcomes.

Real Retailer Experience, Real Results

We don’t just know data—we know marketing, especially in the retail space. Extensive in-house experience on the business side allows us to create solutions that deliver practical, real-world results.

Meet the team

Real Retailer Experience, Real Results

We don’t just know data—we know marketing, especially in the retail space. Extensive in-house experience on the business side allows us to create solutions that deliver practical, real-world results.

Meet the team

Real Retailer Experience, Real Results

We don’t just know data—we know marketing, especially in the retail space. Extensive in-house experience on the business side allows us to create solutions that deliver practical, real-world results.

Meet the team

Custom Modeling for Every Business

We tailor our models to fit your specific business. Each marketing strategy deserves a solution that is as close to the truth as possible.


Read more on our methods

Custom Modeling for Every Business

We tailor our models to fit your specific business. Each marketing strategy deserves a solution that is as close to the truth as possible.

Read more on our methods

Custom Modeling for Every Business

We tailor our models to fit your specific business. Each marketing strategy deserves a solution that is as close to the truth as possible.

Read more on our methods

Zero Bullshit: facts over stories

At Magpie, the edge between data science and marketing is the foundation of everything we do. Our data-first mindset leads to smarter decisions and better results.


Zero Bullshit: facts over stories

At Magpie, the edge between data science and marketing is the foundation of everything we do. Our data-first mindset leads to smarter decisions and better results.

Zero Bullshit: facts over stories

At Magpie, the edge between data science and marketing is the foundation of everything we do. Our data-first mindset leads to smarter decisions and better results.

Partners over one time solutions

Our partnership goes beyond delivering a one-time solution. By continuously refining and adapting our models, we help you consistently improve your marketing outcomes.

High quality attribution is a continuous proces.
Not a one-time job

Founded by

Thijs Keusters

Prevously building marketing analytics and attribution teams at Coolblue and My Jewellery.

Steef Steggerda

Previously developing in-house attribution models and marketing experiments at Coolblue.

Our Partner companies

At Magpie, we proudly refer to our clients as partners — because we believe in long-term collaboration and shared success.

But alongside our valued clients, we also work closely with a number of trusted partner companies. These are organizations we collaborate with to strengthen our services, expand our expertise, and deliver even greater value to our clients.

Whether it's co-developing innovative solutions or streamlining complex processes, our partners play a key role in making things happen.

Location


Magpie Technology, located in the heart of Rotterdam, specializes in cutting-edge marketing attribution solutions that help businesses gain deeper insights into their marketing performance. Our data-driven approach enables companies to optimize campaigns and maximize ROI.

You can find us at Schiekade 189 in Rotterdam. Want to learn more about our solutions or explore a partnership? Get in touch via the contact button at the top of the page or email us. We’d love to hear from you!