Measure True Marketing effects and
Marketing intelligence to optimize your marketing mix
optimize your marketing mix
start experimenting and learning
justify your marketing budget
improve EBITDA & revenue
optimize your marketing mix
Marketing intelligence to optimize your marketing mix
Magpie is a marketing measurement partnership that shows the true effects of your marketing. A combination of powerful data science models and sharp marketing advice. Together we turn your marketing data into powerful insights to optimize your marketing strategy.
Complex methods, simple results: with Magpie you can improve your marketing ROI by 14-38%.
Magpie is a marketing measurement partnership that shows the true effects of your marketing. A combination of powerful data science models and sharp marketing advice. Together we turn your marketing data into powerful insights to optimize your marketing strategy.
Complex methods, simple results: with Magpie you can improve your marketing ROI by 14-38%.
Magpie is a marketing measurement partnership that shows the true effects of your marketing. A combination of powerful data science models and sharp marketing advice. Together we turn your marketing data into powerful insights to optimize your marketing strategy.
Complex methods, simple results: with Magpie you can improve your marketing ROI by 14-38%.
Great, another vague B2B Saas website,
need something different?
Partners
Partners
Partners
Partners
What Our Partners Say
Annemijn Steinmeijer
Digital marketeer
"With the growing complexity of the customer journey, measuring incremental channel value is increasingly difficult, often shifting focus to short-term ROAS. Magpie Technology acts like your in-house data science team, offering insights and tools to uncover true impact, so your budget works harder and ROI improves."
Ramon van Leeuwen
Manager data & Analytics
"We are always on the lookout for innovative approaches to step up in data-driven branding and marketing. I see Magpie’s partnership as a great fit for us, by providing both advanced modeling insights and helping us implement our tools pragmatically."
Jos Naus
Marketing Manager
"Working together with Magpie, we have been able to increase our marketing profit with 25%. However, the biggest value is not in the short term cost saving, but in the partnership that has increased our teams knowledge on MMM, Experimenting and Order Attribution. They’ve also helped us interpret results and turn them into actionable marketing decisions."
Provide answers with datadriven marketing results
Provide answers with datadriven marketing results
Provide answers with datadriven marketing results
Which new channels have potential?
Experiment your way to new marketing channels. See if a new channel has potential, or is a waste of focus and resources.
Which ad spend is wasted?
Save budget by cutting wasted ad spend. Ad spend that is not driving any real revenue, but mainly collecting clicks.
What is the real ROI of my social campaigns?
Determine realistic ROI of your social campaigns. To make smarter decisions.
What would be my ideal Marketing mix?
Streamline your strategy to reduce spend and resources, while targeting the channels that matter most.
How did my TV campaign perform?
Analyse the effect of each campaign. Even without clicks. Using impressions modeling, for one complete overview.
How do I reach my business goals?
Use scenario planning to map out the marketing strategies needed to reach business goals.
Which new channels have potential?
Experiment your way to new marketing channels. See if a new channel has potential, or is a waste of focus and resources.
Which ad spend is wasted?
Save budget by cutting wasted ad spend. Ad spend that is not driving any real revenue, but mainly collecting clicks.
What is the real ROI of my social campaigns?
Determine realistic ROI of your social campaigns. To make smarter decisions.
What would be my ideal Marketing mix?
Streamline your strategy to reduce spend and resources, while targeting the channels that matter most.
How did my TV campaign perform?
Analyse the effect of each campaign. Even without clicks. Using impressions modeling, for one complete overview.
How do I reach my business goals?
Use scenario planning to map out the marketing strategies needed to reach business goals.
Which new channels have potential?
Experiment your way to new marketing channels. See if a new channel has potential, or is a waste of focus and resources.
Which ad spend is wasted?
Save budget by cutting wasted ad spend. Ad spend that is not driving any real revenue, but mainly collecting clicks.
What is the real ROI of my social campaigns?
Determine realistic ROI of your social campaigns. To make smarter decisions.
What would be my ideal Marketing mix?
Streamline your strategy to reduce spend and resources, while targeting the channels that matter most.
How did my TV campaign perform?
Analyse the effect of each campaign. Even without clicks. Using impressions modeling, for one complete overview.
How do I reach my business goals?
Use scenario planning to map out the marketing strategies needed to reach business goals.
Which new channels have potential?
Experiment your way to new marketing channels. See if a new channel has potential, or is a waste of focus and resources.
Which ad spend is wasted?
Save budget by cutting wasted ad spend. Ad spend that is not driving any real revenue, but mainly collecting clicks.
What is the real ROI of my social campaigns?
Determine realistic ROI of your social campaigns. To make smarter decisions.
What would be my ideal Marketing mix?
Streamline your strategy to reduce spend and resources, while targeting the channels that matter most.
How did my TV campaign perform?
Analyse the effect of each campaign. Even without clicks. Using impressions modeling, for one complete overview.
How do I reach my business goals?
Use scenario planning to map out the marketing strategies needed to reach business goals.
Which new channels have potential?
Experiment your way to new marketing channels. See if a new channel has potential, or is a waste of focus and resources.
Which ad spend is wasted?
Save budget by cutting wasted ad spend. Ad spend that is not driving any real revenue, but mainly collecting clicks.
What is the real ROI of my social campaigns?
Determine realistic ROI of your social campaigns. To make smarter decisions.
What would be my ideal Marketing mix?
Streamline your strategy to reduce spend and resources, while targeting the channels that matter most.
How did my TV campaign perform?
Analyse the effect of each campaign. Even without clicks. Using impressions modeling, for one complete overview.
How do I reach my business goals?
Use scenario planning to map out the marketing strategies needed to reach business goals.
Which new channels have potential?
Experiment your way to new marketing channels. See if a new channel has potential, or is a waste of focus and resources.
Which ad spend is wasted?
Save budget by cutting wasted ad spend. Ad spend that is not driving any real revenue, but mainly collecting clicks.
What is the real ROI of my social campaigns?
Determine realistic ROI of your social campaigns. To make smarter decisions.
What would be my ideal Marketing mix?
Streamline your strategy to reduce spend and resources, while targeting the channels that matter most.
How did my TV campaign perform?
Analyse the effect of each campaign. Even without clicks. Using impressions modeling, for one complete overview.
How do I reach my business goals?
Use scenario planning to map out the marketing strategies needed to reach business goals.
Which new channels have potential?
Experiment your way to new marketing channels. See if a new channel has potential, or is a waste of focus and resources.
Which ad spend is wasted?
Save budget by cutting wasted ad spend. Ad spend that is not driving any real revenue, but mainly collecting clicks.
What is the real ROI of my social campaigns?
Determine realistic ROI of your social campaigns. To make smarter decisions.
What would be my ideal Marketing mix?
Streamline your strategy to reduce spend and resources, while targeting the channels that matter most.
How did my TV campaign perform?
Analyse the effect of each campaign. Even without clicks. Using impressions modeling, for one complete overview.
How do I reach my business goals?
Use scenario planning to map out the marketing strategies needed to reach business goals.
Which new channels have potential?
Experiment your way to new marketing channels. See if a new channel has potential, or is a waste of focus and resources.
Which ad spend is wasted?
Save budget by cutting wasted ad spend. Ad spend that is not driving any real revenue, but mainly collecting clicks.
What is the real ROI of my social campaigns?
Determine realistic ROI of your social campaigns. To make smarter decisions.
What would be my ideal Marketing mix?
Streamline your strategy to reduce spend and resources, while targeting the channels that matter most.
How did my TV campaign perform?
Analyse the effect of each campaign. Even without clicks. Using impressions modeling, for one complete overview.
How do I reach my business goals?
Use scenario planning to map out the marketing strategies needed to reach business goals.
Which new channels have potential?
Experiment your way to new marketing channels. See if a new channel has potential, or is a waste of focus and resources.
Which ad spend is wasted?
Save budget by cutting wasted ad spend. Ad spend that is not driving any real revenue, but mainly collecting clicks.
What is the real ROI of my social campaigns?
Determine realistic ROI of your social campaigns. To make smarter decisions.
What would be my ideal Marketing mix?
Streamline your strategy to reduce spend and resources, while targeting the channels that matter most.
How did my TV campaign perform?
Analyse the effect of each campaign. Even without clicks. Using impressions modeling, for one complete overview.
How do I reach my business goals?
Use scenario planning to map out the marketing strategies needed to reach business goals.
Which new channels have potential?
Experiment your way to new marketing channels. See if a new channel has potential, or is a waste of focus and resources.
Which ad spend is wasted?
Save budget by cutting wasted ad spend. Ad spend that is not driving any real revenue, but mainly collecting clicks.
What is the real ROI of my social campaigns?
Determine realistic ROI of your social campaigns. To make smarter decisions.
What would be my ideal Marketing mix?
Streamline your strategy to reduce spend and resources, while targeting the channels that matter most.
How did my TV campaign perform?
Analyse the effect of each campaign. Even without clicks. Using impressions modeling, for one complete overview.
How do I reach my business goals?
Use scenario planning to map out the marketing strategies needed to reach business goals.
Which new channels have potential?
Experiment your way to new marketing channels. See if a new channel has potential, or is a waste of focus and resources.
Which ad spend is wasted?
Save budget by cutting wasted ad spend. Ad spend that is not driving any real revenue, but mainly collecting clicks.
What is the real ROI of my social campaigns?
Determine realistic ROI of your social campaigns. To make smarter decisions.
What would be my ideal Marketing mix?
Streamline your strategy to reduce spend and resources, while targeting the channels that matter most.
How did my TV campaign perform?
Analyse the effect of each campaign. Even without clicks. Using impressions modeling, for one complete overview.
How do I reach my business goals?
Use scenario planning to map out the marketing strategies needed to reach business goals.
Which new channels have potential?
Experiment your way to new marketing channels. See if a new channel has potential, or is a waste of focus and resources.
Which ad spend is wasted?
Save budget by cutting wasted ad spend. Ad spend that is not driving any real revenue, but mainly collecting clicks.
What is the real ROI of my social campaigns?
Determine realistic ROI of your social campaigns. To make smarter decisions.
What would be my ideal Marketing mix?
Streamline your strategy to reduce spend and resources, while targeting the channels that matter most.
How did my TV campaign perform?
Analyse the effect of each campaign. Even without clicks. Using impressions modeling, for one complete overview.
How do I reach my business goals?
Use scenario planning to map out the marketing strategies needed to reach business goals.
The Magpie Partnership
How we build the most accurate marketing insights.
Understand Business dynamics
Understand Business dynamics
Understand Business dynamics
Share information on the data to model marketing effectiveness and business dynamics
Custom Modeling
Custom Modeling
Custom Modeling
Combine Marketing Mix Modeling, Multi Touch Attribution and experiment results to match business dynamics.
Optimize Marketing Mix
Optimize Marketing Mix
Optimize Marketing Mix
Use results to drastically improve your marketing mix and make strategic marketing plans.
Evaluate & Improve
Evaluate & Improve
Evaluate & Improve
Start continuous improvement for highest quality attribution. Repeat at step 1. Join us on the cycle to top-tier marketing effectiveness modeling.
High quality attribution is a continuous proces.
Not a one-time job
Flexible Pricing for Customized Solutions
These prices are meant to serve as guidelines, as actual costs will be based on your unique requirements. We’re committed to transparency, so please reach out for a personalized quote that reflects the value we deliver.
MAGPIE Partnership
Scale-up
Designed for fast growing online-retailers. With maximum ad spend of 60K per month and more than 100 weekly conversions.
Indication: 1.000-2.000 p/m
Measurement Consulting
Monthly data export or dashboard
Standard unified marketing measurement
Contact us
MAGPIE Partnership
B2B
Designed for B2B lead generation, B2B branding and longer sales funnels.
Indication: 1.500-6.000 p/m
Measurement Consulting
Data integrated in your data warehouse
Custom modelling for Unified Measurement
Input data and decision support
Experiment guidance and analysis
Contact Us
MAGPIE Partnership
E-Commerce
Designed for large e-commerce companies. With various marketing campaigns and >80K spend per month.
Indication: 3.000-6.000 p/m
Measurement Consulting
Data integrated in your data warehouse
Custom modelling for Unified Measurement
Input data and decision support
Experiment guidance and analysis
Contact Us
MAGPIE Partnership
Enterprise
Designed for enterprises. Combining online and offline sales and numerous marketing channels.
Indication: 4.000-8.000 p/m
Measurement Consulting
Data integrated in your data warehouse
Custom omnichannel modelling for Unified Measurement
Input data and decision support
Experiment guidance and analysis
Marketing strategy advice
Contact Us
MAGPIE Partnership
Scale-up
Designed for fast growing online-retailers. With maximum ad spend of 60K per month and more than 100 weekly conversions.
Indication: 1.000-2.000 p/m
Measurement Consulting
Monthly data export or dashboard
Standard unified marketing measurement
Contact us
MAGPIE Partnership
B2B
Designed for B2B lead generation, B2B branding and longer sales funnels.
Indication: 1.500-6.000 p/m
Measurement Consulting
Data integrated in your data warehouse
Custom modelling for Unified Measurement
Input data and decision support
Experiment guidance and analysis
Contact Us
MAGPIE Partnership
E-Commerce
Designed for large e-commerce companies. With various marketing campaigns and >80K spend per month.
Indication: 3.000-6.000 p/m
Measurement Consulting
Data integrated in your data warehouse
Custom modelling for Unified Measurement
Input data and decision support
Experiment guidance and analysis
Contact Us
MAGPIE Partnership
Enterprise
Designed for enterprises. Combining online and offline sales and numerous marketing channels.
Indication: 4.000-8.000 p/m
Measurement Consulting
Data integrated in your data warehouse
Custom omnichannel modelling for Unified Measurement
Input data and decision support
Experiment guidance and analysis
Marketing strategy advice
Contact Us
Founded by
Thijs Keusters
Previously building marketing analytics & Attribution teams at Coolblue & My Jewellery
Read our story
Steef Steggerda
Previously building and developing inhouse attribution models and marketing experiments at Coolblue
Read our story
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
What is Magpie?
Magpie uses data to estimate the short and long term effect of marketing. This can be used to drastically improve the marketing mix.
Can you explain in simple terms what Magpie does?
Basically, Magpie helps companies that spend money on marketing, to spend this money way more efficiently. Data leaves traces of which campaigns contribute more to sales and which not. We use data science models to pick up these traces and share this with our customers. This enables them to spend less on marketing and grow more.
Is Magpie always a partnership?
Not always. If there is more need for consulting or one-off results we can definetly also provide this. However, we are confident that given marketing attribution, the best results always come from partnerships. Not from one-off analyses or a single tool.
Which models do you use?
We use different models for different purposes. In our final solution we combine machine learning, bayesian linear regressions and stochastic models to estimate the effect of a marketing campaign on sales. Read more in the methods section, found under 'Product' in the menu
How do you get the data to work with?
For this we have two options: 1. The data is shared with us via data transfers. 2. The data is collected by us via the marketing platforms or tracking implementation. Both options in a safe and confidential environment.
Why is there a price indication?
To give you an idea of pricing. Prices can vary per customer, because we do custom modelling. You can count on 2 things: 1. You are not paying for more than you need. 2. It is a lot more cost efficient than steering on flawed attribution models.
Do you also provide inhouse attribution solutions?
We will not actively build inhouse solutions. But we can guide you're data scientists/analysts towards inhouse solutions. After a period working of our partnership, the experience in your team around this subject grows up to a point that you'll only need us for help on edge cases.
What is Magpie?
Magpie uses data to estimate the short and long term effect of marketing. This can be used to drastically improve the marketing mix.
Can you explain in simple terms what Magpie does?
Basically, Magpie helps companies that spend money on marketing, to spend this money way more efficiently. Data leaves traces of which campaigns contribute more to sales and which not. We use data science models to pick up these traces and share this with our customers. This enables them to spend less on marketing and grow more.
Is Magpie always a partnership?
Not always. If there is more need for consulting or one-off results we can definetly also provide this. However, we are confident that given marketing attribution, the best results always come from partnerships. Not from one-off analyses or a single tool.
Which models do you use?
We use different models for different purposes. In our final solution we combine machine learning, bayesian linear regressions and stochastic models to estimate the effect of a marketing campaign on sales. Read more in the methods section, found under 'Product' in the menu
How do you get the data to work with?
For this we have two options: 1. The data is shared with us via data transfers. 2. The data is collected by us via the marketing platforms or tracking implementation. Both options in a safe and confidential environment.
Why is there a price indication?
To give you an idea of pricing. Prices can vary per customer, because we do custom modelling. You can count on 2 things: 1. You are not paying for more than you need. 2. It is a lot more cost efficient than steering on flawed attribution models.
Do you also provide inhouse attribution solutions?
We will not actively build inhouse solutions. But we can guide you're data scientists/analysts towards inhouse solutions. After a period working of our partnership, the experience in your team around this subject grows up to a point that you'll only need us for help on edge cases.
What is Magpie?
Magpie uses data to estimate the short and long term effect of marketing. This can be used to drastically improve the marketing mix.
Can you explain in simple terms what Magpie does?
Basically, Magpie helps companies that spend money on marketing, to spend this money way more efficiently. Data leaves traces of which campaigns contribute more to sales and which not. We use data science models to pick up these traces and share this with our customers. This enables them to spend less on marketing and grow more.
Is Magpie always a partnership?
Not always. If there is more need for consulting or one-off results we can definetly also provide this. However, we are confident that given marketing attribution, the best results always come from partnerships. Not from one-off analyses or a single tool.
Which models do you use?
We use different models for different purposes. In our final solution we combine machine learning, bayesian linear regressions and stochastic models to estimate the effect of a marketing campaign on sales. Read more in the methods section, found under 'Product' in the menu
How do you get the data to work with?
For this we have two options: 1. The data is shared with us via data transfers. 2. The data is collected by us via the marketing platforms or tracking implementation. Both options in a safe and confidential environment.
Why is there a price indication?
To give you an idea of pricing. Prices can vary per customer, because we do custom modelling. You can count on 2 things: 1. You are not paying for more than you need. 2. It is a lot more cost efficient than steering on flawed attribution models.
Do you also provide inhouse attribution solutions?
We will not actively build inhouse solutions. But we can guide you're data scientists/analysts towards inhouse solutions. After a period working of our partnership, the experience in your team around this subject grows up to a point that you'll only need us for help on edge cases.