Measure marketing impact and optimize your budget
Magpie delivers the most accurate marketing effectiveness results.
Our service is a combination between powerful AI technology and active collaboration.
Measure marketing impact and optimize your budget
Magpie delivers the most accurate marketing effectiveness results.
Powerful AI technology meets personalized consulting and active collaboration.
Measure marketing impact and optimize your budget
Magpie delivers the most accurate marketing effectiveness results.
Powerful AI technology meets personalized consulting and active collaboration.
Partners
Trusted By
Partners
Trusted By
How Magpie drives results
How Magpie drives results
Custom Marketing modeling technology
Custom Marketing modeling technology
Custom Marketing modeling technology
We build a custom AI Engine, that measures the true effect of all your marketing campaigns. Incrementality, marketing mix modeling, machine Learning, touch based attribution and incrementality experiments. All combined to ensure maximum accuracy. We customize based on your business dynamics.
We build a custom AI Engine, that measures the true effect of all your marketing campaigns. Incrementality, marketing mix modeling, machine Learning, touch based attribution and incrementality experiments. All combined to ensure maximum accuracy. We customize based on your business dynamics.
Consulting support
Consulting support
Consulting support
Collaborate with businsess minded data scientists. Meet weekly to uncover new opportunities, improve model accuracy, and drive real results. All while growing your team’s knowledge along the way. True incrementality results comes from collaboration.
Collaborate with businsess minded data scientists. Meet weekly to uncover new opportunities, improve model accuracy, and drive real results. All while growing your team’s knowledge along the way. True incrementality results comes from collaboration.
Partnership
Client perspective
Client perspective
Jos Naus
Marketing Manager"Working together with Magpie, we have been able to increase our marketing profit with 25%. However, the biggest value is not in the short term cost saving, but in the partnership that has increased our teams knowledge on MMM, Experimenting and Order Attribution. They’ve also helped us interpret results and turn them into actionable marketing decisions."
Read the case study
Annemijn Steinmeijer
Digital marketeer"With the growing complexity of the customer journey, measuring incremental channel value is increasingly difficult, often shifting focus to short-term ROAS. Magpie Technology acts like your in-house data science team, offering insights and tools to uncover true impact, so your budget works harder and ROI improves."
Read the case study
Ramon van Leeuwen
Manager data & Analytics"We are always on the lookout for innovative approaches to step up in data-driven branding and marketing. I see Magpie’s partnership as a great fit for us, by providing both advanced modeling insights and helping us implement our tools pragmatically."
Read the case study
Read the case study
Annemijn Steinmeijer
Digital marketeer
"With the growing complexity of the customer journey, measuring incremental channel value is increasingly difficult, often shifting focus to short-term ROAS. Magpie Technology acts like your in-house data science team, offering insights and tools to uncover true impact, so your budget works harder and ROI improves."
Read the case study
Ramon van Leeuwen
Manager data & Analytics
"We are always on the lookout for innovative approaches to step up in data-driven branding and marketing. I see Magpie’s partnership as a great fit for us, by providing both advanced modeling insights and helping us implement our tools pragmatically."
Read the case study
Jos Naus
Marketing Manager
"Working together with Magpie, we have been able to increase our marketing profit with 25%. However, the biggest value is not in the short term cost saving, but in the partnership that has increased our teams knowledge on MMM, Experimenting and Order Attribution. They’ve also helped us interpret results and turn them into actionable marketing decisions."
Read the case study
Annemijn Steinmeijer
Digital marketeer
"With the growing complexity of the customer journey, measuring incremental channel value is increasingly difficult, often shifting focus to short-term ROAS. Magpie Technology acts like your in-house data science team, offering insights and tools to uncover true impact, so your budget works harder and ROI improves."
Read the case study
Ramon van Leeuwen
Manager data & Analytics
"We are always on the lookout for innovative approaches to step up in data-driven branding and marketing. I see Magpie’s partnership as a great fit for us, by providing both advanced modeling insights and helping us implement our tools pragmatically."
Read the case study
Jos Naus
Marketing Manager
"Working together with Magpie, we have been able to increase our marketing profit with 25%. However, the biggest value is not in the short term cost saving, but in the partnership that has increased our teams knowledge on MMM, Experimenting and Order Attribution. They’ve also helped us interpret results and turn them into actionable marketing decisions."
Read the case study
Magpie Partnership outperforms other solutions
Magpie Partnership outperforms other solutions
With a Magpie partnership you get more value
Our service is a combination between Powerful AI technology and active collaboration. This results in the highest impact on EBITDA.
Our service is a combination between Powerful AI technology and active collaboration. This results in the highest impact on EBITDA.
0M
Marketing spend
optimized
+0%
Average marketing
cost reduction
>0
Incrementality experiments
0
Marketers trained
0M
Marketing spend
optimized
+0%
Average marketing
cost reduction
>0
Incrementality experiments
0
Marketers trained
0M
Marketing spend
optimized
+0%
Average marketing
cost reduction
>0
Incrementality experiments
0
Marketers trained
On a mission to provide the most accurate marketing results possible
On a mission to provide the most accurate marketing results possible
Thijs Keusters
Previously building marketing analytics & Attribution teams at Coolblue & My Jewellery. I believe in the power of collaboration. Not just tooling, not just insights, but active collaboration is the main driver of succes.
Previously building marketing analytics & Attribution teams at Coolblue & My Jewellery. I believe in the power of collaboration. Not just tooling, not just insights, but active collaboration is the main driver of succes.
Read our story
Steef Steggerda
Previously building and developing in-house marketing models and marketing experiments at Coolblue. I believe incrementality is the essential key in optimizing marketing budget.
Previously building and developing in-house marketing models and marketing experiments at Coolblue. I believe incrementality is the essential key in optimizing marketing budget.
Read our story
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
What is Magpie?
Magpie uses data to estimate the short and long term effect of marketing. This can be used to drastically improve the marketing mix.
Can you explain in simple terms what Magpie does?
Basically, Magpie helps companies that spend money on marketing, to spend this money way more efficiently. Data leaves traces of which campaigns contribute more to sales and which not. We use data science models to pick up these traces and share this with our customers. This enables them to spend less on marketing and grow more.
Is Magpie always a partnership?
Not always. If there is more need for consulting or one-off results we can definetly also provide this. However, we are confident that given marketing attribution, the best results always come from partnerships. Not from one-off analyses or a single tool.
Which models do you use?
We use different models for different purposes. In our final solution we combine machine learning, bayesian linear regressions and stochastic models to estimate the effect of a marketing campaign on sales. Read more in the methods section, found under 'Product' in the menu
How do you get the data to work with?
For this we have two options: 1. The data is shared with us via data transfers. 2. The data is collected by us via the marketing platforms or tracking implementation. Both options in a safe and confidential environment.
Why is there a price indication?
To give you an idea of pricing. Prices can vary per customer, because we do custom modelling. You can count on 2 things: 1. You are not paying for more than you need. 2. It is a lot more cost efficient than steering on flawed attribution models.
Do you also provide inhouse attribution solutions?
We will not actively build inhouse solutions. But we can guide you're data scientists/analysts towards inhouse solutions. After a period working of our partnership, the experience in your team around this subject grows up to a point that you'll only need us for help on edge cases.
What is Magpie?
Magpie uses data to estimate the short and long term effect of marketing. This can be used to drastically improve the marketing mix.
Can you explain in simple terms what Magpie does?
Basically, Magpie helps companies that spend money on marketing, to spend this money way more efficiently. Data leaves traces of which campaigns contribute more to sales and which not. We use data science models to pick up these traces and share this with our customers. This enables them to spend less on marketing and grow more.
Is Magpie always a partnership?
Not always. If there is more need for consulting or one-off results we can definetly also provide this. However, we are confident that given marketing attribution, the best results always come from partnerships. Not from one-off analyses or a single tool.
Which models do you use?
We use different models for different purposes. In our final solution we combine machine learning, bayesian linear regressions and stochastic models to estimate the effect of a marketing campaign on sales. Read more in the methods section, found under 'Product' in the menu
How do you get the data to work with?
For this we have two options: 1. The data is shared with us via data transfers. 2. The data is collected by us via the marketing platforms or tracking implementation. Both options in a safe and confidential environment.
Why is there a price indication?
To give you an idea of pricing. Prices can vary per customer, because we do custom modelling. You can count on 2 things: 1. You are not paying for more than you need. 2. It is a lot more cost efficient than steering on flawed attribution models.
Do you also provide inhouse attribution solutions?
We will not actively build inhouse solutions. But we can guide you're data scientists/analysts towards inhouse solutions. After a period working of our partnership, the experience in your team around this subject grows up to a point that you'll only need us for help on edge cases.
What is Magpie?
Magpie uses data to estimate the short and long term effect of marketing. This can be used to drastically improve the marketing mix.
Can you explain in simple terms what Magpie does?
Basically, Magpie helps companies that spend money on marketing, to spend this money way more efficiently. Data leaves traces of which campaigns contribute more to sales and which not. We use data science models to pick up these traces and share this with our customers. This enables them to spend less on marketing and grow more.
Is Magpie always a partnership?
Not always. If there is more need for consulting or one-off results we can definetly also provide this. However, we are confident that given marketing attribution, the best results always come from partnerships. Not from one-off analyses or a single tool.
Which models do you use?
We use different models for different purposes. In our final solution we combine machine learning, bayesian linear regressions and stochastic models to estimate the effect of a marketing campaign on sales. Read more in the methods section, found under 'Product' in the menu
How do you get the data to work with?
For this we have two options: 1. The data is shared with us via data transfers. 2. The data is collected by us via the marketing platforms or tracking implementation. Both options in a safe and confidential environment.
Why is there a price indication?
To give you an idea of pricing. Prices can vary per customer, because we do custom modelling. You can count on 2 things: 1. You are not paying for more than you need. 2. It is a lot more cost efficient than steering on flawed attribution models.
Do you also provide inhouse attribution solutions?
We will not actively build inhouse solutions. But we can guide you're data scientists/analysts towards inhouse solutions. After a period working of our partnership, the experience in your team around this subject grows up to a point that you'll only need us for help on edge cases.