Advanced data science solution
Advanced data science solution
Our solution is crafted to measure the incremental value of all marketing campaigns. We combine multiple data science models into one unified solution. Each method offers something unique, and when combined, they deliver the best results for your marketing efforts.
Our solution is crafted to measure the incremental value of all marketing campaigns. We combine multiple data science models into one unified solution. Each method offers something unique, and when combined, they deliver the best results for your marketing efforts.
Incrementality Experiments
Incrementality Experiments
Our approach builds on: ‘Incrementality first.’ Attribution models can be very advanced and often AI-driven. However, these models lack one crucial concept: ‘Was this customer already going to convert without marketing?’ We centralize around this concept by using various tools to design and analyze marketing experiments.
Our approach builds on: ‘Incrementality first.’ Attribution models can be very advanced and often AI-driven. However, these models lack one crucial concept: ‘Was this customer already going to convert without marketing?’ We centralize around this concept by using various tools to design and analyze marketing experiments.
Marketing Mix Modeling
Marketing Mix Modeling
The concept of using econometric models to estimate the sales-effect of marketing is called Marketing mix modeling. After losing popularity in the past decades -with the growth of digital marketing and online measurment tools- Marketing mix modeling is making its comeback. With cookies deprecating and marketing tracking getting more difficult, we need to rely on accurate Marketing Mix results. Broadly offered, with huge quality differences due to its modeling challenges. At Magpie we combine Machine learning marketing mix modeling with Bayesian Marketing Mix modeling.
The concept of using econometric models to estimate the sales-effect of marketing is called Marketing mix modeling. After losing popularity in the past decades -with the growth of digital marketing and online measurment tools- Marketing mix modeling is making its comeback. With cookies deprecating and marketing tracking getting more difficult, we need to rely on accurate Marketing Mix results. Broadly offered, with huge quality differences due to its modeling challenges. At Magpie we combine Machine learning marketing mix modeling with Bayesian Marketing Mix modeling.
Multi Touch Attribution
Multi Touch Attribution
While marketing mix modeling is winning popularity, Multi touch attribution is getting less popular every day. Don’t rush in writing off the insights a Multi Touch Attribution model can provide. It provides granular insights on your campaigns and customers. There is a lot of valuable information in your customer journeys, that cannot be incorporated in marketing mix modeling.
While marketing mix modeling is winning popularity, Multi touch attribution is getting less popular every day. Don’t rush in writing off the insights a Multi Touch Attribution model can provide. It provides granular insights on your campaigns and customers. There is a lot of valuable information in your customer journeys, that cannot be incorporated in marketing mix modeling.
Margin & Customer Lifetime value
Margin & Customer Lifetime value
Revenue is great, margin is better. True profitability comes from high-margin products and loyal, returning customers. That’s why we help you go beyond surface metrics and focus on what really matters: incremental customer lifetime value.
Not every channel drives the same quality of customer. By incorporating CLV directly into your models, you gain clearer insights and smarter steering. Maximize impact by optimizing not just for conversion, but for lasting value.
Revenue is great, margin is better. True profitability comes from high-margin products and loyal, returning customers. That’s why we help you go beyond surface metrics and focus on what really matters: incremental customer lifetime value.
Not every channel drives the same quality of customer. By incorporating CLV directly into your models, you gain clearer insights and smarter steering. Maximize impact by optimizing not just for conversion, but for lasting value.
One unified source of truth
One unified source of truth
Our Unification AI consolidates insights from every individual method, from marketing mix modeling to customer-level attribution, into a single, cohesive framework.
Using a powerful blend of machine learning and statistical modeling, we estimate the marketing contribution for every order and every customer. This gives you maximum flexibility and empowers your marketers and analysts with enriched, decision-ready dat
EverEver
Our Unification AI consolidates insights from every individual method, from marketing mix modeling to customer-level attribution, into a single, cohesive framework.
Using a powerful blend of machine learning and statistical modeling, we estimate the marketing contribution for every order and every customer. This gives you maximum flexibility and empowers your marketers and analysts with enriched, decision-ready dat
EverEver
