Welcome to the Magpie Docs

The Magpie docs contains all information needed to interpret the Magpie results and get maximum value out of the models we deploy.

The Magpie Dashboard

This dashboard is designed to help you clearly understand the impact of your marketing efforts. It provides insights at the level of:

• Campaigns

• Sub-channels

• Channels

This allows you to make informed decisions about budget allocation, channel mix and investment levels.

The analysis is powered by the Magpie model, which combines insights from multiple measurement methods to give you one unified view of performance.

For more information see:

Using the Dashboard
Quick guide to navigating, filtering, and interpreting the dashboard.

Metrics & Definitions
Learn how KPIs like ROAS, CPA, and Incrementality are calculated.

Powered by the Magpie Model

The dashboard is built on the Magpie AI model – a hybrid framework that merges three key marketing measurement techniques:

Multi-Touch Attribution
Understand how each customer touchpoint contributes to conversions.

Marketing Mix Modeling (MMM)
Uses historical data to reveal the true incremental effect of each channel.

Experiment Results
Integrates A/B tests and holdout tests when available.

These approaches are automatically blended by Magpie’s AI to avoid conflicting results and give you a single, reliable source of truth.

Read more on methodology: Methodology

Jump to a section

Use the links below to dive into a specific topic or dashboard page:

Using the Dashboard
Quick guide to navigating, filtering, and interpreting the dashboard.

Metrics & Definitions
Learn how KPIs like ROAS, CPA, and Incrementality are calculated.

Methodology
Deep dive into the Magpie model: data sources, statistical methods, and assumptions.

Datafeed
How to use the data feed and incorporate this into your own datastructure

Need help?

Looking for something specific or unsure how to interpret a result?
Check out the FAQ section or reach out to the data team directly.