Dashboard Homepage

The homepage provides a high-level overview of your marketing performance, designed to help you quickly assess results across all key channels and order types. It’s focused on strategic insights, rather than tactical details.

This view is particularly useful for:

• Identifying which channels drive the most value

• Spotting top-line trends

• Getting an instant impression of performance across both retail and online orders

Toggle the metric selector to change the custom graph and the 4 most important channels above the graph.

What You’ll See on the Homepage

• Top Channels Highlighted Up Front
  The dashboard begins with a summary of the most important marketing channels. Showing how they perform in terms of spend, conversions, and return.
  You’ll see the selected metric split by type:

  • 🛒 Retail Orders

  • 💻 Online Orders

  This helps you understand how each sales stream contributes to overall results.

• Performance at the Channel Level
  All insights on this page are shown at the channel level — for example:
  Google Ads, Social, Email, Display, etc.

  This is ideal for spotting broader patterns, like which channels are gaining momentum or underperforming.

How to Use This Page

• Use the date range selector to view performance over any custom period

• Adjust granularity (day, week, month) to control how time trends are displayed

• Use this view as a starting point before drilling down into sub-channels or campaigns

• Watch the filters. You can filter on Channel, sub channel or campaign. But this usually won't make the insights better. For sub channel results, check channel deepdive.

When to Use the Homepage

• Weekly or monthly marketing check-ins

• Executive-level reporting

• Strategic budget planning

• Identifying channels to explore further