Measure your marketing impact
Some marketing creates customers, some marketing just takes credit
Across our clients, we typically find 30–40% of budget is going to customers who were already going to buy. Budget that's free to move to what actually drives growth.
Steef & Thijs
Founders, Magpie
FEATURES
Methods rigrorous enough for data scientists, insights clear enough for CMO's
Incrementality by Channel
Q2
NET REVENUE
€100K
+10%
PAID SOCIAL −30%
−1.8%
revenue
Google Ads
78% incremental
Meta Ads
46% incremental
TikTok Ads
58% incremental
Paid Social
31% incremental
Incremental
Attributed
True Incrementality
Look at where your revenue actually comes from. Know exactly where your next €100k should go.
What happens to net revenue if we cut paid social by 30% or 50%?
Have we hit the saturation point on this specific channel?
How do we hit our 10% revenue growth target, without increasing our budget?
Custom Models
Models built around your exact business logic.
Automate routine steps with flexible triggers and actions
Connect your existing tools so information flows without manual handoffs
Standardize how work gets done so nothing falls through the cracks
Curve fit
Fitted vs. actual over 25 training weeks
9%
mean absolute error
Model
Observed
Budget Scenario
Draft
MD
Your data scientist
Built your model · 4 clients max
Reviewed
Google Ads
€42K
€48K
+14%
Meta Ads
€30K
€24K
−20%
TikTok Ads
€18K
€18K
0%
Projected net revenue
+€61K
Partnership - the Minds
Models combined with the minds that built them.
Work directly with experienced marketing data scientists
A hands-on partnership that drives continuous improvement
Turn insights into clear actions with the experts who build your model
MORE FEATURES
And even more…
The "What-If" simulator
Upload incremental results to Google and Meta algorithms
Measure loyalty and customer lifetime value
Automated executive reports
Talk to your data (Coming Soon)
A customized feature, build for your company
The Magpie insights
Click below to start the tour
Ready to start knowing?
We aren’t your typical B2B partner. We don’t do ‘leads’. We do conversations. Click below to grab a spot on our calendar. We promise you: no follow-up sequences, just two founders looking at your data to see if we can help.