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Case Studies
Magpie: the Models & the Minds
We don't just hand you a login to a tool. We combine three proven data models with a human (yes!) data scientist to help you challenge assumptions and simulate budget shifts.
Project description
We audited Acme’s AI visibility, mapped buyer questions, restructured key pages, and created expert content. Alongside targeted brand mentions, we introduced citation tracking to measure how often AI platforms referenced Acme.
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Geo-testing, Bayesian MMM
Industry
E-commerce
Marketing cost
-10%
Marketing ROI
+25%
Project description
We audited Acme’s AI visibility, mapped buyer questions, restructured key pages, and created expert content. Alongside targeted brand mentions, we introduced citation tracking to measure how often AI platforms referenced Acme.
Read case study
Geo-testing, Bayesian MMM, Attribution
Industry
B2B
Leads
+15%
Cost per attributed lead