Unification
Unification
Unification is our way of combining the strengths of Marketing Mix modeling, Attribution Modeling and incrementality experiments.
The result is a single source of truth that’s accurate, actionable, and always aligned with your actual business results.
Unification is our way of combining the strengths of Marketing Mix modeling, Attribution Modeling and incrementality experiments.
The result is a single source of truth that’s accurate, actionable, and always aligned with your actual business results.
Triangulate into one source of truth
Triangulate into one source of truth
Every measurement method has strengths. Magpie is specialised in unifying different AI results into one single source of truth.
Marketing Mix Models (MMM) are unmatched at capturing long-term and cross-channel effects. Attribution modeling gives granular insights into margin, loyalty, and customer behavior at the campaign level. Experiments deliver the best view on true incremental value.
We bring these perspectives together into a single, unified measurement system.
Every measurement method has strengths. Magpie is specialised in unifying different AI results into one single source of truth.
Marketing Mix Models (MMM) are unmatched at capturing long-term and cross-channel effects. Attribution modeling gives granular insights into margin, loyalty, and customer behavior at the campaign level. Experiments deliver the best view on true incremental value.
We bring these perspectives together into a single, unified measurement system.
Customized solution for B2C, Retail and B2B
Customized solution for B2C, Retail and B2B
For each business, we assess data availability and design a hybrid model. We can assign part of a channel’s value based on attribution modeling, part based on Marketing Mix Modeling, and calibrate everything against incremental lift from experiments. The result is a balanced, evidence-based view of your marketing performance.
We ensure there are never more conversions assigned than those in your ERP or source-of-truth systems. This eliminates inflated metrics and delivers a measurement framework you can trust for both tactical and strategic decisions.
For each business, we assess data availability and design a hybrid model. We can assign part of a channel’s value based on attribution modeling, part based on Marketing Mix Modeling, and calibrate everything against incremental lift from experiments. The result is a balanced, evidence-based view of your marketing performance.
We ensure there are never more conversions assigned than those in your ERP or source-of-truth systems. This eliminates inflated metrics and delivers a measurement framework you can trust for both tactical and strategic decisions.
