Attribution Modeling
Attribution Modeling
It provides granular insights on your campaigns. There is unique, valuable information in your customer journeys, that cannot be incorporated in marketing mix modeling.
Combined with Marketing Mix Modeling and incrementality experiments, it gives you a complete picture of what drives growth.
It provides granular insights on your campaigns. There is unique, valuable information in your customer journeys, that cannot be incorporated in marketing mix modeling.
Combined with Marketing Mix Modeling and incrementality experiments, it gives you a complete picture of what drives growth.
Unique insights on campaign-level performance
Unique insights on campaign-level performance
If you want to understand which campaigns truly drive results, Attribution modeling is essential. It’s the only measurement approach that gives visibility at the campaign level, showing exactly which ads, creatives, or touchpoints are impacting results. When certain campaigns consistently outperform, that insight should directly inform your decisions by increasing the bids to further grow.
If you want to understand which campaigns truly drive results, Attribution modeling is essential. It’s the only measurement approach that gives visibility at the campaign level, showing exactly which ads, creatives, or touchpoints are impacting results. When certain campaigns consistently outperform, that insight should directly inform your decisions by increasing the bids to further grow.
Build on margin and Customer lifetime value
Build on margin and Customer lifetime value
Not all conversions are equal. Campaigns that drive high-return customers or products get the credit they deserve, while those tied to higher return rates see their contribution adjusted.
You can even factor in margins and customer lifetime value, ensuring your investments are optimized not just for volume, but for profit and sustainable growth.
With attribution modeling, you can also account for customer loyalty. A customer making their tenth purchase doesn’t carry the same incremental value as a first-time buyer. Attribution modeling reflects this nuance, showing more value to new customers.
Not all conversions are equal. Campaigns that drive high-return customers or products get the credit they deserve, while those tied to higher return rates see their contribution adjusted.
You can even factor in margins and customer lifetime value, ensuring your investments are optimized not just for volume, but for profit and sustainable growth.
With attribution modeling, you can also account for customer loyalty. A customer making their tenth purchase doesn’t carry the same incremental value as a first-time buyer. Attribution modeling reflects this nuance, showing more value to new customers.
For a dynamic marketing environment
For a dynamic marketing environment
Where Marketing Mix Modeling is excellent for big-picture strategy, Attribution Modeling delivers real-time agility. As soon as you launch a new campaign, test a new creative, or shift spend, attribution models show the impact almost immediately. This speed makes it possible to react quickly, double down on what works, and avoid wasting spend before it’s too late.
Attribution modeling provides granular, campaign-level insight that connects every click touchpoint to measurable value.
Where Marketing Mix Modeling is excellent for big-picture strategy, Attribution Modeling delivers real-time agility. As soon as you launch a new campaign, test a new creative, or shift spend, attribution models show the impact almost immediately. This speed makes it possible to react quickly, double down on what works, and avoid wasting spend before it’s too late.
Attribution modeling provides granular, campaign-level insight that connects every click touchpoint to measurable value.
Where Marketing Mix Modeling is excellent for big-picture strategy, Attribution Modeling delivers real-time agility. As soon as you launch a new campaign, test a new creative, or shift spend, attribution models show the impact almost immediately. This speed makes it possible to react quickly, double down on what works, and avoid wasting spend before it’s too late.
Attribution modeling provides granular, campaign-level insight that connects every click touchpoint to measurable value.